![]() Blake did over 200 interviews and the results are obvious – an unmissable case study on business, strategy, and life. Over the course of the book, Sega goes from less than 5% market share to over 55% when Mortal Kombat comes out. We follow along into Nintendo’s monopolistic >90% market share position with the NES (and hear the real Mario Brothers history) and then track Sega’s emergence through marketing, communication, and business strategies Nintendo would never touch. The book zooms out into the long-term war between these two relatively ancient companies and covers ground like Nintendo’s culture of consistency over 100 years, the story of Atari taking off and then flaming out, fascinating risky strategies like Sega opening their first and only Sega store – complete with huge billboards all over town – right outside Bentonville, Arkansas Walmart Home Office after Walmart said they wouldn’t carry the Genesis, and the history of the ‘ Sega Scream’ at the end of those “Welcome To The Next Level” commercials. ![]() ![]() A torridly-paced high-flying business book that reads like an action movie – all told from a fascinating fly-on-the-wall perspective taking you deep into the trenches during the epic battle between Sega Genesis and Super Nintendo. Console Wars: Sega, Nintendo, and the Battle that Defined a Generation by Blake J. ![]()
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